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Dreamies: Impenetrable Pack


Dreamies cat treats are irresistible. 

Which is a big problem.

So we came up with the idea of the world’s first impenetrable pack of cat treats and asked the engineers at Imperial College London to help us. 

Limited edition Impenetrable Packs were given away to the most desperate.

Role: Creatives

Agency: adam&eveDDB
ECD: Rick Brim

Dreamies cat treats are irresistible. Which is a big problem. So we came up with the idea of the world’s first impenetrable pack of cat treats and asked the materials experts at London's top engineering institution to help us. Director: Tom Willems @ Caviar Creatives: Nick Sheppard & Tom Webber Agency: adam&eveDDB